Guidelines for adding the AdSense code to your web page
Adding the AdSense code to your web page is a very straight forward process. You just need to copy the AdSense code from your AdSense account (as seen in the AdSense code box) and paste it in your html code. However, there are certain guidelines that you need to follow when pasting the AdSense code in your web page.
Firstly, you should never tamper with the AdSense code in any way. It should be pasted as such, in its entirety, without any changes or modifications; otherwise your AdSense code will not work. Moreover, you might end up violating the AdSense program policies.
Also, it’s important that you paste the AdSense code in the body tags of your html page. This is necessary for the code (java script) to run properly.
Further, you must ensure that you use a maximum of three ad units per web page (this is the limit specified by Google AdSense program) and not more than 1 link unit per web page.
Since content based Ad targeting is the main concept behind AdSense program, you need to ensure that you paste your AdSense code in the place where you have your main content pieces e.g. if you have your main content in a particular frame or a ‘DIV’ tag, your AdSense code should be pasted in that particular frame or ‘DIV’ tag.
Be careful when using WYSIWYG editor (What you see is what you get) editors. Such editors sometimes add few tags on their own. So, paste the AdSense code only in source code directly and not in the preview page or any other view of your web page. Always check the AdSense code for additional irrelevant tags before you actually upload your web page to your server.
Adding the AdSense code to your web page is a very straight forward process. You just need to copy the AdSense code from your AdSense account (as seen in the AdSense code box) and paste it in your html code. However, there are certain guidelines that you need to follow when pasting the AdSense code in your web page.
Firstly, you should never tamper with the AdSense code in any way. It should be pasted as such, in its entirety, without any changes or modifications; otherwise your AdSense code will not work. Moreover, you might end up violating the AdSense program policies.
Also, it’s important that you paste the AdSense code in the body tags of your html page. This is necessary for the code (java script) to run properly.
Further, you must ensure that you use a maximum of three ad units per web page (this is the limit specified by Google AdSense program) and not more than 1 link unit per web page.
Since content based Ad targeting is the main concept behind AdSense program, you need to ensure that you paste your AdSense code in the place where you have your main content pieces e.g. if you have your main content in a particular frame or a ‘DIV’ tag, your AdSense code should be pasted in that particular frame or ‘DIV’ tag.
Be careful when using WYSIWYG editor (What you see is what you get) editors. Such editors sometimes add few tags on their own. So, paste the AdSense code only in source code directly and not in the preview page or any other view of your web page. Always check the AdSense code for additional irrelevant tags before you actually upload your web page to your server.
Making the AdSense Ads suit your website – Part 1 (shape and size)
Google AdSense program can reap even richer dividends for you if you are able to attract more visitors to your website and if you are able to prompt them to take action (i.e. click on the AdSense Ads). Google disallows statements that ask the visitors to click on the AdSense Ads. In fact, Google AdSense Ads are to be marked in some way as advertisements. However, there are other authentic ways of getting the clicks on your AdSense Ads.
Besides the copy and quality content, you can also improve the performance of your AdSense Ads by either making them blend with your website or making them standout. The aim is to make the AdSense Ads more attractive/ appealing to your website visitors and to make them look in-place (not out of place). Google too recognizes this need and hence it provides you with customization options for making the Ads look the way you want them to.
You can make the AdSense Ads suit your website by controlling the shape, size, color and positioning of the Ads. Let’s have a brief look at the first two properties i.e. shape and size:
1. Shape of your AdSense Ads: This is one of the most important customizations options that you have at your disposable. You can make your selection from a number of Ad formats that Google makes available to you. These include skyscrapers, single ad blocks and banners. Just check the suitability of the shape with respect to the webpage where you wish to include the AdSense Ad.
2. Size of your AdSense Ads: Again, you can use AdSense Ads of various sizes. The size is important not only for making the Ads look suited to your website but also for determining the number of Ads that can be displayed on the webpage by the Google AdSense program. A large size generally means that more Ads can be displayed on the page (and hence presents the opportunity for earning more revenue with increased impressions).
Google AdSense program can reap even richer dividends for you if you are able to attract more visitors to your website and if you are able to prompt them to take action (i.e. click on the AdSense Ads). Google disallows statements that ask the visitors to click on the AdSense Ads. In fact, Google AdSense Ads are to be marked in some way as advertisements. However, there are other authentic ways of getting the clicks on your AdSense Ads.
Besides the copy and quality content, you can also improve the performance of your AdSense Ads by either making them blend with your website or making them standout. The aim is to make the AdSense Ads more attractive/ appealing to your website visitors and to make them look in-place (not out of place). Google too recognizes this need and hence it provides you with customization options for making the Ads look the way you want them to.
You can make the AdSense Ads suit your website by controlling the shape, size, color and positioning of the Ads. Let’s have a brief look at the first two properties i.e. shape and size:
1. Shape of your AdSense Ads: This is one of the most important customizations options that you have at your disposable. You can make your selection from a number of Ad formats that Google makes available to you. These include skyscrapers, single ad blocks and banners. Just check the suitability of the shape with respect to the webpage where you wish to include the AdSense Ad.
2. Size of your AdSense Ads: Again, you can use AdSense Ads of various sizes. The size is important not only for making the Ads look suited to your website but also for determining the number of Ads that can be displayed on the webpage by the Google AdSense program. A large size generally means that more Ads can be displayed on the page (and hence presents the opportunity for earning more revenue with increased impressions).
Making the AdSense Ads suit your website – Part 2 (Color of Ads)
Making the AdSense Ads suit your website is an easy job that can really enhance the effectiveness of your AdSense Ads (and hence increase the AdSense revenue for you). The four properties that contribute towards making the AdSense Ads look in-place on your website are – size, shape, color and positioning of the Ads. Though none of these properties can be regarded as more important than the others, the color of Ads is surely one thing that can help a lot in making the Ads blend with your website or making them stand out. Let’s take a closer look at this Ad customization option that Google provides to all the webmasters who use the Google AdSense program for earning revenue.
Color of your Ads:
This is one property of Ads that is fully customizable. You can easily customize the color of your Ads using the color palettes provided by Google; and there are more than 200 colors available. You can choose from several different colors that are available on the color palette (and 200 colors are enough for any website). You can choose colors for Border, Title, Text and URL. You can also set a background color for your Ads. As you select various options, you can see how the ad looks in the preview tool that is shown on the same page as the options; and you can accordingly make adjustments. The color combinations for the various parts of the Ad and for the background should match the color combinations used in the other parts of the website. To make the Ad blend with the website, you can use the background color of your webpage as the background color and the border color for your AdSense Ad. If you want to make the Ads stand-out, you can use contrasting colors for your Ads; however, this is generally not preferred unless you have other elements on the website that use similar colors too e.g. you can have the same background color and text color as the menu options. Once you have the right color combinations, you can save them as custom color palette which you can use later.
Similar color customization options are available for Google AdSense search results page too (as in, Google AdSense for search).
Making the AdSense Ads suit your website is an easy job that can really enhance the effectiveness of your AdSense Ads (and hence increase the AdSense revenue for you). The four properties that contribute towards making the AdSense Ads look in-place on your website are – size, shape, color and positioning of the Ads. Though none of these properties can be regarded as more important than the others, the color of Ads is surely one thing that can help a lot in making the Ads blend with your website or making them stand out. Let’s take a closer look at this Ad customization option that Google provides to all the webmasters who use the Google AdSense program for earning revenue.
Color of your Ads:
This is one property of Ads that is fully customizable. You can easily customize the color of your Ads using the color palettes provided by Google; and there are more than 200 colors available. You can choose from several different colors that are available on the color palette (and 200 colors are enough for any website). You can choose colors for Border, Title, Text and URL. You can also set a background color for your Ads. As you select various options, you can see how the ad looks in the preview tool that is shown on the same page as the options; and you can accordingly make adjustments. The color combinations for the various parts of the Ad and for the background should match the color combinations used in the other parts of the website. To make the Ad blend with the website, you can use the background color of your webpage as the background color and the border color for your AdSense Ad. If you want to make the Ads stand-out, you can use contrasting colors for your Ads; however, this is generally not preferred unless you have other elements on the website that use similar colors too e.g. you can have the same background color and text color as the menu options. Once you have the right color combinations, you can save them as custom color palette which you can use later.
Similar color customization options are available for Google AdSense search results page too (as in, Google AdSense for search).
Making the AdSense Ads suit your website – Part 3 (Positioning of Ads)
The four important properties that help in making the AdSense Ads look good on your website are – shape, size, color of the Ads and their positioning. While the first three can be customized using the customization options provided by Google, ‘positioning of Ads’ is something that Google can only give you advice on. You are the best judge of what position would be best suitable for your AdSense Ads.
The positioning of your Ads relative to the rest of the content is important in order to adequately emphasize the Ads. However, positioning of the Ads is also dependent on the size and shape of the AdSense Ads. Though shape and size are customizable too, large size Ads are generally preferred because they help increase the number of Ad impressions you can get. However, sometimes the structure of your webpage might not allow a big size Ad. In such a case you would need to strike a balance between the size of your ad and the best positioning for it. A number of website owners use other properties in order to make the big size Ads appear smaller e.g. they might use the background color of the webpage for the background and border of the AdSense ad thereby making it look smaller than it actually is (besides achieving the blending effect, of course).
Position your AdSense Ads in such a way that they look in-place with the general flow of content on your website. You can even position a block in the middle of the content in such a way that it adds value to the content (while it also serves your purpose of increasing the AdSense revenue through clicks) e.g. you could add an AdSense Ad block just after a statement that points to resources for a particular task – and your AdSense Ads could possibly form some such resources. Placing the Ads just above the heading of an article or just after the end of the article is another good way of positioning your AdSense Ads.
So, position your AdSense Ads intelligently and you would be in for a party much earlier than you would have expected.
The four important properties that help in making the AdSense Ads look good on your website are – shape, size, color of the Ads and their positioning. While the first three can be customized using the customization options provided by Google, ‘positioning of Ads’ is something that Google can only give you advice on. You are the best judge of what position would be best suitable for your AdSense Ads.
The positioning of your Ads relative to the rest of the content is important in order to adequately emphasize the Ads. However, positioning of the Ads is also dependent on the size and shape of the AdSense Ads. Though shape and size are customizable too, large size Ads are generally preferred because they help increase the number of Ad impressions you can get. However, sometimes the structure of your webpage might not allow a big size Ad. In such a case you would need to strike a balance between the size of your ad and the best positioning for it. A number of website owners use other properties in order to make the big size Ads appear smaller e.g. they might use the background color of the webpage for the background and border of the AdSense ad thereby making it look smaller than it actually is (besides achieving the blending effect, of course).
Position your AdSense Ads in such a way that they look in-place with the general flow of content on your website. You can even position a block in the middle of the content in such a way that it adds value to the content (while it also serves your purpose of increasing the AdSense revenue through clicks) e.g. you could add an AdSense Ad block just after a statement that points to resources for a particular task – and your AdSense Ads could possibly form some such resources. Placing the Ads just above the heading of an article or just after the end of the article is another good way of positioning your AdSense Ads.
So, position your AdSense Ads intelligently and you would be in for a party much earlier than you would have expected.
