AdSense Ad variations: Link Units and themed Ad Units.
Link units and themed ad units are two variations of AdSense Ads that are meant to further increase the quality of AdSense Ads that get served on websites. Let’s take a quick look to see what ‘Link units’ and ‘themed Ad units’ actually are:
Themed ad units: As their name suggests, themed ad units are the ad units that are based on particular themes. These themes could be depicted by colors or special type of graphics that are representative of the event or occasion portrayed by the theme. The events and occasions could be things like Christmas, New Year’s Day, etc. Of course, the themed Ads can only be displayed if they are available from the advertisers and if you have enabled the themed Ads on your AdSense account (in ‘Ad Type Preferences’). Also, since the events vary across different locations, the themed Ads are displayed based on the location of the website visitor. Besides this minor difference, themed ad units work in the same way as the normal ad units.
Link units: Link units are another useful way of advertising through AdSense program. Though the basic premise remains the same (i.e. targeted advertising), the way link units operate is slightly different. Link units are meant to provide even more meaningful advertisements to the website visitors by presenting them with a list of topics (ad keywords) to choose from. The website visitors are then presented with only those Ads that are related to the topic selected by them; hence making their website visit more meaningful. The list of topics presented to the website visitor is based on the website content. So, the topics are relevant to the context of website. However, the ‘clicks’ on the topics doesn’t make any revenue for you; it’s the clicks on the Ads for that topic that earns you revenue. As far as implementing of Link units is concerned, it’s done in the same way as other AdSense type products -- you copy and paste AdSense code in the html code of your webpage. Note that you are allowed to implement only one link unit per web page.
Link units and themed ad units are two variations of AdSense Ads that are meant to further increase the quality of AdSense Ads that get served on websites. Let’s take a quick look to see what ‘Link units’ and ‘themed Ad units’ actually are:
Themed ad units: As their name suggests, themed ad units are the ad units that are based on particular themes. These themes could be depicted by colors or special type of graphics that are representative of the event or occasion portrayed by the theme. The events and occasions could be things like Christmas, New Year’s Day, etc. Of course, the themed Ads can only be displayed if they are available from the advertisers and if you have enabled the themed Ads on your AdSense account (in ‘Ad Type Preferences’). Also, since the events vary across different locations, the themed Ads are displayed based on the location of the website visitor. Besides this minor difference, themed ad units work in the same way as the normal ad units.
Link units: Link units are another useful way of advertising through AdSense program. Though the basic premise remains the same (i.e. targeted advertising), the way link units operate is slightly different. Link units are meant to provide even more meaningful advertisements to the website visitors by presenting them with a list of topics (ad keywords) to choose from. The website visitors are then presented with only those Ads that are related to the topic selected by them; hence making their website visit more meaningful. The list of topics presented to the website visitor is based on the website content. So, the topics are relevant to the context of website. However, the ‘clicks’ on the topics doesn’t make any revenue for you; it’s the clicks on the Ads for that topic that earns you revenue. As far as implementing of Link units is concerned, it’s done in the same way as other AdSense type products -- you copy and paste AdSense code in the html code of your webpage. Note that you are allowed to implement only one link unit per web page.
An introduction to AdSense for Search
While talking about Google AdSense, we must not forget that Google is primarily known for its search engine capabilities (in fact, it is one of the most powerful search engines available today). So, how could Google leave out it search engine capabilities from its AdSense program?
‘AdSense for Search’ is how Google includes search engine bit into the Google AdSense program. ‘AdSense for Search’ can actually be termed as a sibling of Google AdSense program and is one great way of increasing website revenue for website owners. To implement ‘AdSense for search’, you just have to include the Google search box on your website. Again, Google offers the code that you need to use for including Google search box. You just have to paste the code at whatever place you deem as the most appropriate place for Google search box.
When your website visitors use Google search bar on your website, they get almost the same results as they would by using Google separately through Google.com. When these website visitors click the search results, the website owner earns revenue (CPC revenue). You can even include AdSense Ads on the search results page and earn CPM or CPC revenue from them. Also, you can customize the search results page to suit your website’s theme. So, Google AdSense for search is one great way of making money just by including the Google search bar on your website. Besides that, the visitors to your website get an additional functionality through your website i.e. the facility to search the web using one of the most powerful search engine (without leaving your website).
‘AdSense for search’ is a great way of earning revenue through your website (and, in fact, one of the easiest ways too). A number of website owner actually use both the ‘AdSense for Search’ and the regular ‘AdSense for content’ in order to maximize their revenue.
While talking about Google AdSense, we must not forget that Google is primarily known for its search engine capabilities (in fact, it is one of the most powerful search engines available today). So, how could Google leave out it search engine capabilities from its AdSense program?
‘AdSense for Search’ is how Google includes search engine bit into the Google AdSense program. ‘AdSense for Search’ can actually be termed as a sibling of Google AdSense program and is one great way of increasing website revenue for website owners. To implement ‘AdSense for search’, you just have to include the Google search box on your website. Again, Google offers the code that you need to use for including Google search box. You just have to paste the code at whatever place you deem as the most appropriate place for Google search box.
When your website visitors use Google search bar on your website, they get almost the same results as they would by using Google separately through Google.com. When these website visitors click the search results, the website owner earns revenue (CPC revenue). You can even include AdSense Ads on the search results page and earn CPM or CPC revenue from them. Also, you can customize the search results page to suit your website’s theme. So, Google AdSense for search is one great way of making money just by including the Google search bar on your website. Besides that, the visitors to your website get an additional functionality through your website i.e. the facility to search the web using one of the most powerful search engine (without leaving your website).
‘AdSense for search’ is a great way of earning revenue through your website (and, in fact, one of the easiest ways too). A number of website owner actually use both the ‘AdSense for Search’ and the regular ‘AdSense for content’ in order to maximize their revenue.
Understanding AdSense for feeds
Google AdSense program offers more than one way of earning revenue from serving Google AdSense Ads. Though ‘AdSense for Feeds’ is one of the more recent ways of advertising using Google AdSense Ads, it’s in no way less effective than the others. Here, Google places the Ads of the advertisers in the relevant feed articles (again, note the most important characteristic of the Google AdSense program comes into play here too i.e. ‘relevant feed’ not just any feed). The feeds are in the form of articles, headlines or summaries. These content formats allow the users to easily access the content from several publishers (content owners) at one place. This is achieved through feed aggregators like Bloglines etc. Again, Google uses its technology to determine what advertisements would be contextually suited for a particular feed. You get paid as the publisher of original content and hence make easy money. As for the readers, they as such get a rich experience because they can see the relevant advertisements with the content that they are interested in. Moreover, they can also choose the feeds that they want. Users can click the advertisements to visit the advertiser’s website and check if their products and/ or services are of any use to them. Of course, the Advertisers benefit too. They get targeted advertising which means only the really interested people get to know about their products and services (and hence there are more chances of a better conversion rate for sales). So, the prime concept for ‘AdSense for feeds’ remains the same as the Google AdSense program; only the orientation changes a bit. But note that Google is currently beta testing ‘AdSense for feeds’. Beta test for the program quickly got fully subscribed, so Google is not accepting any more applications for AdSense for feeds. It’s only a matter of time before Google AdSense for feeds hits the internet and opens another revenue earning opportunity for website owners. |
